In 1947 with a thousand dollars in his pocket Jim Hadler decided he wanted to open a doughnut shop. Jim decided that he would open in an area in Miami, Florida now known as “Little Havana”. Jim recruited his father and mother’s help and his mother and father packed up and moved to Miami from Minnesota to help their son realize his dream.

The store originally was known as “Hadler Doughnuts”, evolving in a few years to Velvet Crème Doughnuts. Jim was a very ambitious fellow and decided to start doughnut routes within a couple of miles of the store. To service these new doughnut routes Jim purchased a bicycle and would deliver the doughnuts himself. This delivery method eventually turned into a fleet of vans painted with the Red & White Velvet Crème Doughnut logo.

To this day Velvet Crème Doughnuts continue to use the same logo and color scheme. In July of 1977 Jim decided that he wanted to expand, and with his son in law Bob Mihm as the manager, Jim opened another store in South Miami. This location was an instant success in that it was located across from the University of Miami and became a hangout for University of Miami students. Both locations became meeting places for people from all walks of life. The common factor was they loved doughnuts.

In 1989 Jim retired and handed the business down to his son Gary. Within a few years Gary expanded the business and Velvet Crème Doughnuts were in almost every retail food store in Dade, Broward, and Palm Beach counties.

Gary became ill in 2000 and the business was closed. In 2014 Gary's brother in-law Robert Taylor to go "National" with the trademark " and begin the revival of the Velvet Crème Doughnut & Coffee Company by purchasing a food truck. With the success of the food truck paving the way for permanent stores, Robert launched a "Pop Up" location 18 blocks East of the original location. The "Pop Up" having been operating successfully for the past 18 months. With the Temporary "Pop Up" location now closed" The Velvet Crème Doughnut & Coffee Company is now seeking investors to open permanent locations in Miami, in the United States and the Caribbean. These new locations will be a combination of the original retail/ wholesale concepts as well as Velvet Crème Doughnut and Coffee Cafe's serving a Handcrafted line of doughnuts and Barista style coffee drinks.